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Social media may be a great tool for marketing your social life but it could be unfavorable when seeking new employment. Facebook, Twitter, Instagram, Snapchat and Linkedin have become very common for interaction in our day and age. However, the truth of the matter is that potential employers look at our social media accounts before making recruitment decisions.

Seeking employment has evolved tremendously over the years. Recently, we have online platforms like Pnet, LinkedIn and Career Junction (amongst others) that provide job listings, contain candidate information and make an employment seeking experience much less painful. Corporate and agency recruiters on the other end of online platforms are more than likely to have a look at a candidates LinkedIN, Facebook and even Instagram to get a better feel of the person and will look at appearance, personality, hobbies, interest and culture.

According to the Jobvite annual Social Recruiting Survey 2014, ‘93% of hiring managers will review a candidate’s social profile before making a hiring decision’. As a result, 55% have reconsidered a candidate based on what they found on the candidate’s social media pages, with a majority 61% of those candidates becoming unsuccessful in the recruitment process.

The last thing you want, is to become one of those statistics so be mindful when managing your online reputation.

Clean up your act by keeping the following tips in mind:


  • Be aware of yourself when posting – Ask yourself, is my appearance appropriate? is this post rude or offending in any manner? Will this post embarrass me?
  • Keep your language and manner professional
  • Avoid posting pictures of yourself drunk or flashing alcohol or any prohibited substances – Jobvite stated that illegal drugs, alcohol and firearms were core reasons for employers changing their hiring decision
  • Never post anything that you wouldn’t be comfortable sharing with an employer
  • If you are too active on social media and want to keep your social media private then adjust your privacy settings or consider starting up a second and more professional profile
  • Avoid posting confidential information
  • Don’t post negative comments about your current company of employment
  • Avoid excessive posting during working hours as future employers might wonder why you have so much time on your hands
  • Be sensitive on your staunch personal views, especially with regard to politics and religion